- Increased footfall in the City Centre leading to more sales
- Increased profile of Truro providing PR opportunities and helping with staff retention
- More attractive and vibrant trading environment
- Greater involvement in your City together with a ‘voice’ and collective budget to make things happen
- Improved management of the City Centre through a BIDs manager working for you
- Reduced costs - for instance through collaborative marketing
- Business to business marketing and networking opportunities
- More cohesive City Centre with all areas of the City represented and promoted
- A more welcoming and positive experience for your customers